I was ironically going to reply to here regarding them changing it at least in my market. I was hoping it isn’t a permanent change but guessing by the new marketing changing online even I sadly think it’s going to be this way going forward from now on.
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As you said, only time will tell, however with them moving from $1/gal to 50% off the retail price, and now 30% off the retail price, I think that this move is permanent in order to save costs from inflation overall.